Define Your Art

Let's talk about your world. How would you like it to be?

Every artist creates a world that reflects their purpose: Michelangelo inspired everyone to believe in themselves; Pablo Picasso challenged us to see the world differently; Steve Jobs challenged us to think differently.

To paraphrase Mahatma Gandhi, what change would you like to see in your world?

What's your art?

What's your unique gift?

What's your Life Purpose?

You may say you're not Michelangelo, Pablo or Steve.

And I'd agree. You're not. You're just as unique as them though.

You may say you can't paint or draw or write.

And I may agree. Your art may be coaching or leading a team or creating a new brand or organization.

You are an artist. Everyone is. Creativity is how you express your art. And your Life Purpose is how you define it.

Define Your Art

I know what it’s like to lose my way, to not know where I am going, to wonder if I should focus on this project or that project. Sometimes, I have had so many options it’s been difficult to choose between them. Do I follow my heart and be an extreme artist? Or do I follow my head and be a businessman? And if I choose to follow my passion, how do I make money? How do I ensure that I still have a roof over my head and food on the table? When I was 16, I stopped painting, because I doubted my own abilities as an artist. It was this self-doubt that other people picked up on. If I had known my Personal Purpose and my art back then, my journey would have been different. Knowing my Personal Purpose and my unique art helps me understand what happened then why. And that gets me out of bed every day. It inspires me no matter what the weather.

Three Key Benefits

  • Define your unique Art

    Articulate your Personal Purpose to understand how to express your art.

  • Define your Masterpiece

    Define your next Masterpiece to bring your purpose to life.

  • Become the Change

    Remove beliefs that stop you and develop momentum with a 100-Day Plan.

  • Four 60-90 minute sessions by phone (Skype / Zoom) or in person
  • Access to homework based on my book.
  • Support via email, Whatsapp to answer any questions.
  • A copy of my book, #Balance, which explains how to place purpose at the heart of everything.
Define Your Art

Alex delivers solid and near-immediate results that can enable breakthroughs- for organizations but also individuals fortunate enough to spend time with him. He inspires with authenticity and challenges by example. His body of work is rapidly becoming a new way of thinking that I believe could transform at scale the way we approach, and leverage creativity, innovation, and relationships.’

Joe Leenhouts-Martin Senior Director, Strategic Alliances, Johnson & Johnson Global Public Health

‘Balance articulates Alex’ gift to connect with people’s deep energy, help them to radically shift perspectives and to realize, articulate and express their vision, tapping into an impressively diverse body of knowledge and techniques.’

Mario Musa Head of Communications EIF, World Trade Organization

These tools helped me to transform my life... moving from Director of one communications agency to founder and Managing Director of another.

Mark Harrison, CEO, Cheetham Bell JWT

Alex is an outstanding coach, with a gift for sharing his insights into increasing personal creativity. His ability to build trust ensures clients feel comfortable to move from achieving their goals to building on their dreams.

Michelle Barker, Program Director, James Cook University

Who this program is for

This program is for everyone who wants to develop a clear direction in their life and have a greater impact on their world. It is for:

  • Leaders who want to live their life with meaning;
  • Coaches and consultants, who want to make a difference;
  • Artists, who want to create awaken the artist inside each of us.

Sign me up for just CHF 300.- per session.

Approximately $1,200.-
for all four sessions.

Define Your Art


  • Participants receive first edition of #Balance.
  • Contains a framework that places purpose at the heart of everything we do.
  • For leaders, teams and their organizations.
  • Limited edition: only 250 copies in the world.
  • Not available on Amazon or anywhere else.
  • Only for leaders who are making a difference in their world.
Define Your Art