Let's talk about your world. How would you like it to be?

Every visionary creates a world that reflects them: Steve Jobs challenged convention; Richard Branson incites adventure; Nelson Mandela inspired peace.

To paraphrase Mahatma Gandhi, what change would you like to see in your world?

What's your art?

What's your unique gift?

What's your Life Purpose.

You may say you're not Richard Branson, Steve Jobs or Nelson Mandela.

And I'd agree. You're not. You're just as unique as them though.

You may say you can't paint or draw or write.

And I may agree. Your art may be coaching or leading a team or creating a new brand or organization.

You are an artist. Everyone is. Creativity is how you express your art. And your Life Purpose is how you define it.

Define Your Life Purpose

I know what it’s like to lose my way, to not know where I am going, to wonder if I should focus on this project or that project. Sometimes, I have had so many options it’s been difficult to choose between them. Do I follow my heart and be an extreme artist? Or do I follow my head and be a businessman? And if I choose to follow my passion, how do I make money? How do I ensure that I still have a roof over my head and food on the table? When I was 16, I stopped painting, because I doubted my own abilities as an artist. It was this self-doubt that other people picked up on. If I had known my Life Purpose back then, my journey would have been different. Knowing my Life Purpose helps clarify what happened then and what happens next. And that gets me out of bed every day. It inspires me no matter what the weather.

Three Key Benefits

  • Articulate your Purpose

    A guiding light to help you with every decision and provide focus.

  • Define your Masterpiece

    Define your next Masterpiece to bring your purpose to life.

  • Become the Change

    Remove beliefs that stop you and develop momentum with a 100-Day Plan.

  • Four 60-90 minute sessions by phone (Skype / Zoom) or in person
  • Access to homework based on my book.
  • Support via email, Whatsapp to answer any questions.
Define Your Life Purpose

Alex is one of the most inspiring people I know.

Edwin Hassink, Creative Director, BeBrandious

Alex has a knack for bringing the best out of people.

Heath Arensen, CEO, Tanasuk

This course works! The results have been truly transformative. It was incredibly inspiring, tremendously enjoyable and I’m excited to say that my 100-day plan has come true. Without doubt, Alex’s course rates as one of the best I have done.

Tony Johnston, Presenter, World Radio Switzerland

Alex is an outstanding coach, with a gift for sharing his insights into increasing personal creativity. His ability to build trust ensures clients feel comfortable to move from achieving their goals to building on their dreams.

Michelle Barker, Program Director, James Cook University

Who this program is for

This program is for everyone who wants to develop a clear direction in their life and have a greater impact on their world. It is for:

  • Coaches and consultants, who want to add more value to their customers;
  • Executives, who are struggling to find direction in their life;
  • Graduates who are looking to make a difference;
  • Artists, who want to create social impact.

Defining your Life Purpose helps shape your dreams and aspirations.

Sign me up for just CHF 300.- per session.

Approximately $1,200.-
for all four sessions.

Define Your Life Purpose


  • Participants receive first edition of #Balance.
  • Contains a framework that places purpose at the heart of everything we do.
  • Provides all the exercises on the workshop plus much more.
  • Only 250 copies in the world.
  • For leaders, teams and organizations.
  • Not available to purchase anywhere - only for leaders who are making a difference in their world.
    Define Your Life Purpose